Why is this such an important step? Rather than manually adding Google+ Sign-In themselves (like in our how-to guide), most big organizations implement social infrastructure through a third party. And I do mean most - together, Janrain and Gigya boast an impressive list of clients.
Gigya has worked with major television sites like CNN, ABC, and NBC, brands like Verizon, Honda, and General Mills, and popular publications like CNet and Forbes. Janrain is no less popular, with clients like the BBC, Samsung, Yamaha, and Sears. Though you may not have heard of them until today, you've definitely used Janrain and Gigya's respective platforms in the past - and will in the future.
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| Part of Janrain's Client List |
The integration means that with just a few clicks, hundreds of websites can add support for Google+ Sign-In. Many already have thanks to this integration, including American Idol, a wide variety of Universal Music Group artists like Justin Bieber and Imagine Dragons, and Food Network UK. Expect to see more in the coming weeks - companies have never shied away from offering more ways to log in to their sites, particularly when it is this easy.
Patrick Salyer, CEO of Gigya adds to why they chose to integrate Google+ Sign-In into their brands products and services, a their press release today:
Patrick Salyer, CEO of Gigya adds to why they chose to integrate Google+ Sign-In into their brands products and services, a their press release today:
"By adding it to Gigya's Social Login, we're able to help our clients quickly implement the technology so that their users can seamlessly discover and download mobile content and apps and engage with brands across devices."
In the press release for Janrain, CEO Larry Drebes highlights that the integration is a significant milestone for them:
This is obviously good news for Google+, but what do you think? Add your thoughts to the comments section below, or in our community!
“The integration of Google+ Sign-In is a significant milestone in our efforts to offer the broadest range of technology support so our customers such as NPR, HSN and Universal Music Group can capture key profile data that allows them to improve customer engagement and marketing.”The real question lies in whether people will choose Google+ over other Sign-In options available to them. It may come down to trust, on which Google has historically beat out the competition. Along with general wariness about Facebook's "frictionless" sharing (which G+ Sign-In fixes), today's integration could mark the beginning of a big shift in how we log in online.
This is obviously good news for Google+, but what do you think? Add your thoughts to the comments section below, or in our community!