#PayWithAPhoto comes to Google Photos on July 29

Something exciting is coming to Google Photos on July 29, according to a curious and cryptic video on their YouTube channel (which seems to have been dormant for the past two years!).


The mouthwatering nine-second video of waffles sizzling doesn't give a lot away - save for the Google Photos cardboard box and #paywithaphoto at the end - but according to a statement from Google on DroidLife, food trucks will be visiting New York City, Portland, Los Angeles and Austin from July 29, where customers can win prizes by using Photos' powerful search capabilities to look for specific items on their devices within a certain time limit. Details on the NYC dates and locations can be found in the article linked.

It seems that Google is going all-out to promote Photos more by creating food contests revolving around one of its best features. This marketing tactic will no doubt attract more people to the Photos service, but questions still remain - will this just be a one-off stunt, or something which will happen more often? What foods (besides waffles of course!) will Google offer? And will this be expanded to more cities, or even other countries? I'd personally like to see one of these food trucks roll through my city, but given my location on the other side of the world, I highly doubt that...

What do you think of this interesting promotional move by Google?