Google+ Hashtags appearing in Google Search results

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Hashtags from Google+ posts will now appear alongside Google Search results, a huge integration for both products.

Hashtags, originally conceived by Twitter, allows for social messages to be grouped together under a single tag. Google updated the use of hashtags in it's social network earlier this year with the ability to auto-hashtag posts and improved searching.

Google has announced a move to further integrate Google+ content into Google search. From today, if you search using a hashtag, alongside your regular Google search results will now include posts from Google+ which use that hashtag. While this integration of will make it easier to find timely content from Google+ on Google Search using hashtags, for some reason, we don't think +Justin Timberlake and +Jimmy Fallon are going to like it so much judging from their recent video.

For instance, if you search for "#emmys", you will see your regular Google search results about the US TV awards show and relevant Google+ content.
#Emmys search results
You will only be able to see posts that have been shared publicly or shared with you. If you click on any of these posts you'll go to Google+, where you'll see the full set of relevant posts. In addition, you will also see links to search for these hashtags on other social sites.

Social searching is nothing new. Last year, Bing and Facebook collaborated on bringing Facebook content to relevant Bing searches.

Today's update will be available initially to English language users on google.com and google.ca. It should be live for all those users over the next few hours.

What are your thoughts on the new update? Let us know in the comments below!
Image Source: Zaheed Sabur