Google+ already shows a profile setup card in the stream for new users, which allows the user to fill in their profile step-by-step with a profile completeness indicator.
It appears that the company is going one further by redirecting the user to a page with a large graphic along with the title "Put a face to your name". The graphic displays a grid of example profile photos behind the usual upload box which appears automatically.
"Put a face to your name" |
Thanks to +John Elstone for the tip!