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+Snapette is an app available on Android, iOS, and the web which uses your location to find fashionable clothing in nearby boutiques, find special discounts and user reviews, and share your purchases with other trend-savvy shoppers. The app's developers recently revealed more concrete information regarding the changes caused by adding Google+ to their sign-in options.
+Chris Cartland, a developer programs engineer for Google+, interviewed Snapette’s lead Android developer +Lefteris Haritou about his experience using Google+ Sign-In; you can watch the full conversation below. “In the Android platform we’ve seen, actually, that since Google+ [has been] available, that about 40-45% of our users are using Google+ to sign up to the platform," Haritou said.
“Since we integrated Google+ we’ve seen a bump of about 7-8% of total sign-ups [on Android], so with Google+ more users are willing to sign up to our application,” Haritou explained, noting a smaller but still increased percentage of iOS users. “The integration was very easy.”
Google also added a specific case study offering more details on Snapette’s integration experience, claiming a 16% overall increase in user registration since adding Google+ Sign-In. They also mentioned that 44.2% of Android users signed in with Google+, making it the most popular sign-in method on the device. This is also noticeably higher than the 40% we reported Google as claiming last month.
If you want to learn more, you can watch the full interview with Haritou below or read about how other Google partners are using Google+ Sign-In on the Case Studies page. If you’re a developer and want to get started with Google+ integration on any platform, you can start with these 6 easy steps.
In his interview, Haritou recommended that developers use the sample code and other resources made available by Google and strongly encouraged them to take advantage of all the features Google+ Sign-In has to offer, from over-the-air installs to call-to-action posts.
How have you used Google+ Sign-In as a user or developer? What kinds of features do you think should be added in the future? We want to hear your thoughts in the comments section!