UK clothes retailer Topshop has partnered with Google+ for "The future of the fashion show", utilizing features in Google+ and lots more.
The announcement by +Topshop was made earlier this morning with a link to a promotional video of their fashion event AW13, with a smattering of +Google+ for good measure.
The video shows off the many ways followers and Topshop shoppers can interact with the company during the event, such as adding their models to circles for individual posts and being able to join in on exclusive hangouts.
Talking about exclusive hangouts, the description on the promotional video gives us a hint of what could be Project Glass also being utilized in this years fashion show:
Fancy yourself a model, fashion buyer or designer? Be part of the Topshop team with Google+ and for the first time ever, experience the Topshop Unique AW13 show from every angle.That definitely sounds like the models will be wearing the elusive +Project Glass prototypes, and will be showing them off during a live Hangout On Air on the Topshop website. I'm not into fashion but I'll definitely be checking out this HOA if it means being able to see more of Project Glass and the other ways Topshop is using Google+ to better interact with their customers.
Tune into Topshop.com on Sunday 17th February from 2.30pm GMT to Hangout live with us backstage and front row before the show starts at 3pm GMT and once the lights go down, experience stepping out onto the catwalk through your favourite models' eyes.
Sign up to Google+ and follow Topshop and your favourite models for a 360° view of what goes into creating a catwalk show: google.com/+Topshop
Fashion fan or not, will you be watching the hangout?