+Post Ads moved out of beta, now available to all advertisers*

The super-social, interactive +Post Ads are now available to all advertisers with at least 1000 Google+ followers.

First introduced in December as a beta, +Post Ads allow companies to take a slice of their Google+ content and turn it into a rich and fully interactive display ad across the web. If you have yet to stumble on a +Post Ad yourself, rolling over the advert will expand it to its full size, and looks similar to a post you'd see in the stream.

Today, the ad format has moved out of beta after much success with partners. Google are reporting that +Toyota USA saw an impressive 50% higher engagement rate than the industry average with their +Post Ads advertising campaign. Other partners have had similar success also, with +ASOS stating that 71% of viewers for their Hangout on Air was watched from a +Post Ad.

As part of the launch, two new features have been introduced: Promoted Hangouts on Air and automatic post promotion. Both are self-explanatory, but if you're an advertiser and would like more information on the launch today, make sure to check out the announcement over on the Adwords Blog. Further resources can be found on the Google+ Brands site also.

Have you stumbled on a +Post Ad yet?

Source and images: Adwords Blog