+Post Ads is a relatively new format for advertising across the web, utilising content shared on Google+, including posts, photos, videos, and more. When we first reported on the private beta tested product, Google had partnered with several big brands including +Toyota USA and +Cadbury UK.
Live Hangouts
Today it has been announced that +The White House had partnered with them, utilising +Post Ads to raise awareness of Barack Obama's live Hangout road trip and streaming the Hangout On Air, straight from the interactive advert. |
| Streaming Obama's interview live from a +Post Ad displayed on a webpage |
Ad Blitz Voting
Other partners such as +Wonderful Pistachios & +American Family Insurance tested +Post Ads to allow Super Bowl fans to vote on commercials in YouTube Ad Blitz, giving brands more exposure and driving more social engagement. |
| Audi USA using +Post Ads for Ad Blitz voting |
It's a very exciting time to see brands from around the world using what they share on their Google+ pages and spreading the word about their campaigns to those who are on Google+ and more importantly, those who aren't.
Further reading: +Post Ads announced, new Google advertising format for brands utilizing Google+
Have you encountered +Post Ads whilst browsing the web yet? If so, let us know your thoughts on this new, social ad format.
Images: +Eider Oliveira and Google