To put it in few words, +Post Ads are Google+ posts displayed as advertisements across the web and has several benefits such as Hangouts On Air broadcasts, but the key seller is engagement between the consumer and the brand. Launched earlier this year, +Post Ads have been successful for companies like +Cadbury and +Toyota USA trying out this format of advertising.
So what's new? It's now even easier to set up campaigns and all of it can be done from within Google+. Rolling out over the coming weeks, advertisers can use the drop-down menu on any post on their verified page with over 1,000 followers and select the "Promote this post" button. From there, it will take you to a pre-filled ad creation page in AdWords. There is also an option that can be selected which will always promote the latest posts (if your team's budget allows).
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All in all, a pretty solid update which streamlines the ad creation process for the format. Advertisers, look out for the "Promote this post" button in the next few weeks.
If you're interested in learning more about +Post Ads, hit up this link. And for more about the latest update, head over to the source below.
So what's new? It's now even easier to set up campaigns and all of it can be done from within Google+. Rolling out over the coming weeks, advertisers can use the drop-down menu on any post on their verified page with over 1,000 followers and select the "Promote this post" button. From there, it will take you to a pre-filled ad creation page in AdWords. There is also an option that can be selected which will always promote the latest posts (if your team's budget allows).
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If you're interested in learning more about +Post Ads, hit up this link. And for more about the latest update, head over to the source below.
Source: +Renata Araujo - Google+