The newly launched Google+ Create program is for creators sharing high-quality and original content, giving them the tools and resources they need to get more recognition in the wider Google+ community. The news comes in the form of a slick site (plus.google.com/create) detailing the benefits of the program, as well as a link to apply.
Google+ has seen a lot of change in the last 12 months, among the biggest of which is Google+ Collections, a feature in which users can create and subscribe to category-specific posts. In fact, since launch, the most active creators are posting to a wide variety of collections, from astronomy, to latte art, and of course, cats. Google+ Create seems to work hand-in-hand with Collections, which is now Google+'s killer feature.
Members of the program get access to a whole bunch of goodies, including sneak peeks of upcoming Google+ features, direct access to the platform's development team and a place to connect with other like-minded folks.
If you think you've got what it takes, you can apply here, but the selection process may be rigorous.