Some companies have already been using the new social annotations for their adverts, with +Red Bull, +National Geographic and +H&M reporting an average of 5-10% increase in click-through rate.
Starting today, all campaigns that have been upgraded to the new enhanced campaigns will include social annotations when they can improve ad performance. It's all automatic, so there is no need to make any changes to the social ad extension.
There's only one caveat: your Google+ page will need a significant amount of followers, and it will need have a verified website link. That way Google knows that owner of the website is the manager of the Google+ page and the AdWords account.
 |
| An example ad with social annotations |
These changes should increase how often ads include Google+ information. The result should be an increased number of clicks on ads and an increased use of Google+. Advertisers will increasing need to use Google+ so that they can stay competitive and not lose clicks to advertisers that do have social annotations.
What are your thoughts on more advertisers using social annotations in their ads? Let us know in the comments below!
Source and images: AdWords Blog